Before LuxArca, I ran a home service company and a marketing agency. In both, I watched good opportunities slip out the door every day. Calls went unanswered. Simple work was still done by hand, and it slowed everything down and ate into revenue. So I went deep into AI and fixed those problems in my own businesses first.
Once it worked for me, I knew every owner in my position needed the same thing. So I started LuxArca with two partners. Jonathan Hanif is a serial entrepreneur who came up in the print industry and went on to build his own company. He leads sales and brings years of experience growing businesses. Jonathan introduced me to Okey Ezeh, and over one Subway lunch we realized we saw the same huge opportunity in helping businesses everywhere adopt AI. Okey runs our finances. He has founded several businesses of his own and, like Jonathan, works at an international level. He played a big part in bringing Afrobeats from Africa to Canada. He sees this work reaching beyond North America, into Africa and eventually the rest of the world.
We build for small and medium businesses because they’re the heart of every economy. Most of them run short on money, time and people. AI can make up that difference and let a smaller business compete in a bigger market. What they don’t have is the know-how: where AI fits, and how to set it up so it actually works. That’s where we come in.
We believe AI will become as normal in business as the printing press and the internet did in their day. We want to help lead that, building it alongside the owners who see it coming too.
Gerard Quasay, co-founder
